design & direction
Where ideas find their form & details fall into place
design & direction
Design & Direction is for couples who know how they want their day to feel, but want help shaping that feeling into something tangible, cohesive and beautifully carried through. This offering blends thoughtful creative guidance with steady support - helping you refine your vision, make confident design decisions and bring all the pieces together in a way that feels intentional and true to you.
From aesthetic direction and custom details to overall flow and visual harmony this service is about translating emotion into experience. You stay involved in the dreaming while we guide the shaping so everything feels connected and gently brought to life.
Thoughtful creative guidance to shape your ideas into something cohesive, meaningful and beautifully celebrated.
Your vision refined
Expert-led Collaboration
You know what you like, we know how to elevate it and make it happen. Each element of your day is collaboratively dreamt up and mocked up with feedback by you so there are no surprises.
Honing in on you
We begin with understanding your vision, preferences and story to build a design direction that feels authentic and editorial.
Pinterest who?
Your long collected ideas become curated into a lookbook that feels true to you. We give your wedding design daydreams the direction it's craving and the clarity you didn't know you needed.
Like a personality quiz for your wedding day. Let's find out what makes you tick as a couple and gives you goosebumps aesthetically.
Dream & Deliver
Reception Design
Tablescapes, bar top, florals and signage all procured, designed and styled with you in mind.
Invitations + RSVPs
This is where design becomes tangible. We bring your vision to life by sourcing and styling the elements that make your day feel visually unforgettable.
Ceremony Design
From back drops and seating, to florals & signage, each element is pieced together with intention. Custom decor creation, rentals + vendor management included.
Your guest's first interaction with your day. We craft Save the Dates, invitations and bespoke wedding websites to introduce your love story and welcome guests to your celebration.
Execution & Orchestration
Coordination & Beyond
When the styling is finished, our job has really just begun. Amongst the dreamy florals and glowing candles, we coordinate your day from rehearsal, to ceremony, to reception ensuring a seamless wedding day for all.
Your Wedding on Paper
On your wedding day, our team is on-site to style and oversee the execution of every visual detail - so you don’t have to lift a finger.
Let’s Shape Something Beautiful
Expertly guided and directed, every aesthetic element of your day is meticulously placed and styled to perfection.
Your custom planning binder is created detailing every element of your day. From timelines, to first dance songs, to styling mockups and instructions - no detail is left out.
Why Choose Design & direction?
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Because you deserve peace on one of the biggest days of your life
Your focus is what is at the other end of that aisle, not who is lighting the candles or cueing the DJ.
Because your day should look like an extension of you
We break through the mould of "cookie cutter" weddings and bring your love story to life through design.
Because your bridesmaids shouldn't be folding napkins morning-of
Every detail is hand placed with care to make sure you and those you love are focused on being present.
Because the work of a wedding day doesn't end with design
The combination of design & coordination is optimal for watching your wedding come to life both in beauty and in function.
imagine this -
You can't believe this day was real
Your ceremony space takes your breath away
Your guests recall details for years to come
Not a single bump in the road, not a detail out of place. Your planner tackled it all behind the scenes so you could waltz through your daydream and breathe easy.
Years of dreaming, months of anticipation all stunningly styled in one room - without the surprises.
The custom matchbox favours, the signature cocktails designed in honour of your dog - touchpoints of your day that connect with your guests and are an extension of you.
Not a single worry on the day-of
You're dancing in the bridal suite with your bridemaids while centerpieces are being placed and your photographer is being greeted. No responsibilities except soaking in your day.
3 Payments of
your investment
$800
One simple payment secures the complete Design & Direction experience, from concept to wedding day execution.
$2,400
Split your investment into manageable installments over the course of your planning journey.
Both options include:
✔ Vision curation, custom mood boards + mockups
✔ Custom design creation, sourcing + styling
✔ Unlimited collaborative planning sessions + communication
✔ Detailed timeline creation
✔ Rehearsal + day-of coordination
✔ Emergency wedding-day kit
pay in full
Payment Plan
We offer flexible pricing options to meet your needs and planning timeline.
Both options include:
✔ Vision curation, custom mood boards + mockups
✔ Custom design creation, sourcing + styling
✔ Unlimited collaborative planning sessions + communication
✔ Detailed timeline creation
✔ Rehearsal + day-of coordination
✔ Emergency wedding-day kit
starting at
+GST
**Travel beyond Calgary is always welcome - additional fees apply.
Nicole was so helpful leading up to our wedding, ran the rehearsal, and made sure the day of went so smoothly. She helped make important decisions, really listened to my vision and made it come to life! The morning of my wedding was stress free, knowing she had everything under control, even managing a big family and keeping everyone on task, in a kind supportive way. Daydream Event Co. Also made us beautiful custom corn hole boards, we love them!
love letters
jennifer o.
